Research On The Marketing Mode Of WeChat Platform

With the continuous development of Internet technology, the network companies are actively introduced instant messaging service, which is due to the instant communication, relying on such a large number of user groups and set up a business development, customer relationship maintenance, brand promotion and create great convenience.WeChat was born as a social networking platform representative, has the congenital superiority in many aspects. The most of the research is to study the new media and network marketing, for the development of new media as the research background, but not from the substantive to explore how to use one or more of the new media to develop the network marketing strategy problem. This paper takes P company as a case study, through the analysis of enterprise network marketing mode WeChat platform based on enterprise, discusses how to develop new media the Internet marketing channel problems, and to provide some suggestions for the enterprise network marketing strategy, and for other similar enterprises to provide an important reference.This paper is mainly discussing and paying close attention to the research of marketing strategy of P company, focusing on the analysis of the P company in the domestic marketing environment as the basis, at the same time, status and SWOT of P company to carry on the analysis, to determine the location of the market and product. Based on the above data, environment analysis, this article on the P company in the WeChat platform marketing strategy worked out a comprehensive design, and the implementation of the operational level to the implementation and control of marketing strategy.P company from a marketing perspective, its value should be mainly lies in the information between the enterprise and the user’s interaction and emotional communication, demand. Therefore, P company should grasp its own characteristics and advantages of WeChat marketing, fully tap and play the role of WeChat platform in the whole marketing strategy of the enterprise, with the aid of research achievements of others can quickly, but the basic work is also very important, continuously improve and perfect the theory study of We Chat, so as to guide the practice of well later preparation.