The Theory And Practice Of Combining Social Networking And E-commerce

With the advanced technology of the Internet, consumers are increasingly interested in online shopping. The consumers’shopping habits changing makes e-commerce to flourish. But now the traditional e-commerce model is also slowly revealed some weaknesses. Simple pricing strategy and advertising strategies did not bring more revenue for e-commerce platform. One reason for this is that when consumers buy goods in a virtual environment, they will doubt the quality of the goods or whether it is consistent with the goods description, thus creating an information asymmetry. On the other hand, consumers now pay more attention to reputation evaluation information, especially when buying high-priced products such as electronic products, consumers have more necessary for a platform and channel for them to understand the actual situation. This means that e-commerce will increasingly rely on social interaction of consumers. The social network has some social property such as the authenticity, interactivity, participation which no doubt giving consumers a good communication platform to share experience and information resources of commodity with each other. And consumers change themselves form passive information recipients into information creators and disseminators, from single commodity buyers into commodity presenter and reviewers. Therefore, the combination of social networking and e-commerce is imperative.This paper focuses on social networking and e-commerce, and studies the theory and cases from the following four aspects:Theoretical research related to social networking and e-commerce. The main analysis is the concept and development stage of social networking and e-commerce, the propagation characteristics and the effects of social networking; the classification and features of e-commerce. All above provide the theoretical basis for the research behind it.Necessity and restraining factors of combining social networking and e-commerce. By analyzing the background, significance and causes of the combination of social networking and e-commerce to illustrate the combination of today’s social networking and e-commerce is the trend lies.Analyses the strategy of combining social networking and e-commerce. Through detailed policy analysis of e-commerce platform integrated into social networking and social networking elements involved in e-commerce, providing the integration of opyimization measures for various platforms.Analyses the specific methods and case of the combination of social networking and e-commerce. Summarize two methods of combination of social networking and e-commerce with cases studies which make the topic visualized.