C Company "Internet +" Strategy Research

"Internet +" era of enterprise "Internet +" strategy selection is an important research topic of strategic management.C company is a large Internet companies,now has not developed a "Internet +" strategy.In recent years,the "Internet +" the rapid development of the market and the fierce competition,the opportunities and challenges of the times,the C company to develop what kind of "Internet +" strategy to maintain its leading position in the industry,is a very important problem facing.Through the investigation and analysis of C company,and put forward a new period of C company "Internet +" strategic goal--from the traditional Internet companies to excellence "Internet +" platform transformation.Firstly,this paper introduces the research background and significance,research review and related theories,as well as research ideas,technical route,research content and research methods.Based on the actual situation of the development of C company mainly investigated the problems in analysis,explained the situation and the development of the Internet business of C company,the existing problems are expounded from the market competitiveness,customer scale,Internet technology and talents.Secondly,the C company "Internet +" strategic framework,through the analysis of C company "Internet +" strategic environment,namely C company "Internet +" strategy of external environment,C company "Internet +" strategic industry environment analysis,C company "Internet +" strategy analysis of internal environment,the C company "Internet +" strategic objectives and content.Finally,the implementation of C company "Internet +" strategy measures,including strengthening the organization and leadership,improve the management system,improve the competitiveness of the company,creating excellent team,create innovative environment,and establish strategic alliances.