Financial Analysis Of Kweichow Moutai Co.Ltd Based On Havard Analysis Framework

Liquor has been in China for thousands of years of history,from a cultural point of view,liquor has become an important carrier of the spread of our culture.In recent years,by the national policy,industry environment and other factors,the liquor industry has entered a depth adjustment period.Industry overcapacity,intense competition,excessive tax burden and other phenomena intertwined coexist.Kweichow Moutai Co.,Ltd.(hereinafter referred to as "Kweichow Moutai")as the liquor industry's leading enterprises have also been the impact of the development of the industry and the impact.Financial statement analysis has become the main method and means for many stakeholders to obtain valuable information in order to make future investment decisions.However,the analysis of traditional financial statements has its inherent limitations.Harvard analysis framework can be combined with non-financial information from the perspective of corporate strategy and financial policy to understand the financial situation and its changing trends,from the strategic,accounting,financial and prospects of the four elements of analysis,to provide decision-making for stakeholders.Based on the Harvard analysis framework and Kweichow Moutai Company as a case,this paper analyzes the liquor industry and the corporate strategy from the strategic analysis of the enterprise.Followed by accounting analysis based on strategic analysis,through the selection of key accounting policies,estimates of the selection to reflect the extent of the company to achieve business operations.The next financial analysis uses the more common rate analysis and cash flow analysis to compare the company's operating performance horizontally and vertically.The final foreground analysis,combined with strategic,accounting,and financial analysis,provides a scientific forecast of the company's future operations and points out the company's opportunities and challenges.Finally,through the relevant financial and comprehensive analysis of conclusions,combined with Guizhou Maotai liquor company actually put forward the relevant advice and suggestions.In the wine market changes rapidly,on the one hand to seize the opportunity of diversified market strategy,international and domestic markets simultaneously,with a great brand reputation to ensure market share;the other hand,to improve the efficiency of enterprise asset operations,should not blindly expand,So that the growth of net profit and the scale of the expansion of the total assets to adapt to the level of businessto ensure healthy and coordinated development.