Kweichow Moutai Financial Analysis Andevaluation

On December 4, 2012, Xi Jinping, the general secretary "after eight rules" is put forward,in all walks of life caused widespread repercussions, economists and investors, to pay attention to the "eight" class for liquor industry investment value influence of reality. Guizhou maotai shares or significant changes in recent years, and therefore affect the enthusiasm of the broad masses of people in guizhou maotai liquor investment.This article will first through the analysis and SWOT analysis of internal cause and external cause from the Angle of qualitative Kweichow Moutai to conduct a comprehensive analysis of investment value, combination of Kweichow Moutai, around eight regulations in the performance of the securities market, to observe these changes in the factors influencing the amplitude and direction. Travel through the financial indicators from the Angle of quantitative analysis and residual income model of Kweichow Moutai to evaluate investment value. Combining with the condition of the company’s financial statements for the past few years, and at the same time in the same industry financial data comparison, development forecast, and through the determination of Kweichow Moutai discount rate to predict the residual earnings in the next few years, in order to assess the investment value of Kweichow Moutai.Through research and analysis, this paper concluded after eight regulations, Kweichow Moutai while under the influence of the policy level in the short term, but internal and external strategic environment will be conducive to Kweichow Moutai further expand market share. In addition,Kweichow Moutai real earnings than investors demand basic benefits,enterprise creates additional value for shareholders, has investment value in the long run. Just need to make proper adjustment in operation and management, is still a leader in liquor-making industry.