Development Strategy Study Of ZJ Curtain Wall Company

ZJ Corporation curtain wall business started in 1985 in Shenzhen,since continue to grow and develop,creating a "ZJ decoration","ZJ curtain wall" and other well-known sub-brand industry,with architectural curtain wall design class,building curtain wall engineering contractor Yiji,Metal doors and windows engineering contractor Yiji and other qualifications.China Building Curtain Wall Co.,Ltd.by virtue of advanced technology,standardized management and strong strength,has independently developed a large number of high-tech content of new technology products,access to a number of national invention patents and utility model patents,Level curtain wall design and construction management and BIM technology applications and other key issues of research,and participated in the national curtain wall doors and windows norms.In order to grasp the positive tide of the overall development of the industry,to win the fierce market competition,to achieve professional development,intensive management,capital operation,this paper to ZJ curtain wall company as the object of study,first analysis of the ZJ curtain wall company in which the external environment,Economic factors,national policy factors,social and cultural factors,technical factors and competitive factors were analyzed in depth.Especially the development of China's commercial real estate and public building development status,the current domestic curtain wall industry competitors,in order to better understand the ZJ curtain wall company in which the market environment and strategic choice.At the same time,this paper summarizes the internal environment of ZJ curtain wall company and summarizes the company's superiority ability.Through the SWOT matrix analysis,ZJ curtain wall company's current best development strategy choice and put forward effective strategy to implement the safeguard measures.