The Research On Business Development Strategy Of Curtain Wall Of Shan Dong Xiong Shi Architecture Decoration Co.Ltd

With the rapid development of reform and opening to the outside world,Chinese economy obtained a rapid development, not only won the world’s attention, but also makes the industries showing unprecedented prosperity. Behind the rise of the Chinese economy, the development of Chinese construction industry especially curtain wall industry played a very significant role. It is a favorable environment now, more and more enterprises into the construction curtain wall industry, it makes full of opportunities as well as competition. Shandong Xiongshi Architecture Decoration Co.Ltd, as a new building walls company, how to deal with the increasingly fierce market competition and maintain a long-term growth, so that a clear and effective strategy will become very important for the company.To identify the company’s strengths, weaknesses, opportunities and challenges, so as to offer reference information for our company to establish its overall strategies. Based on the analysis of the development status and trends of global and Chinese curtain wall industry, First, we analyze the enterprise’s internal environment from the management and organization, human resource, financing ability, technology innovation, points out that the current advantages and disadvantages. Second, we use the method of PEST, five forces model and competition analysis to analyze the external business environment, then point out the opportunities and threats of the company.Last, we formulate the overall development strategy of Shandong XiongShi by a by studying the advantage and weakness of Shandong XiongShi curtain wall business and the opportunities and risks. We points out that the construction curtain wall should adopted expansion strategy. Moreover, this article analyzes the situation and trends of the division subdivision-market and product combination. Finally, in order to ensure that Shandong XiongShi overall strategic objectives, this paper put forward several suggestions such as strengthen strategic alliances, human resources, technological innovation, strengthen financial control and corporate culture.