Research On Competitive Strategy For Curtain Wall And Windows For Cscec Fujisash Curtain Wall & Decoration Co.,Ltd

With the development of reform and opening to the outside world,Chinese economy obtained a rapid development and China has been a big economic giant,an export giant.At same time,the people's standard of living has been steadily improved.Behind the Chinese standing abruptly in economy,the development of Chinese construction industry especially curtain wall industry and its materials played a very significant role.It is the favorable environment that more and more enterprises rushed into the curtain wall industry,it makes the curtain wall industry form a new pattern with full of opportunities and competition.Today's curtain wall market is fiercely competitive,Cscec Fujisash Curtain Wall & Decoration Co.,Ltd established in 1997,it has many histories,but there are still many shortcomings in the policy and management.And with the industry is more and more competitive,if the company wants to get better development,it must plan competitive strategy.Basing on the basic theory of competitive strategy,and analysis of basic situation curtain wall industry and company,the paper firstly analyzed the company's internal environment,followed by the use of PEST analysis tool to understand the external environment;secondly according to SWOT analysis,the pap er finds out opportunities and threats of the companies face up,as well as their strengths,weaknesses.And then using SWOT to analyze the strategy,objectives,advantage and disadvantages of the company.And then the paper analyze the possible strategies.Then,according to the stratagem aim,whether the company is able to use a low-cost strategy,differentiation strategy and focus strategy analysis options,which made the construction of the company should avoid the homogenization competition,it can con centrate on aspects of engineering services and curtain wall;to ensure the implementation of competitive strategies.Finally,the article approve culture innovation,improve product quality,the establishment of talent that strengthening financial control recommendations.In this paper,the author researched the Cscec Fujisash Curtain Wall & Decoration Co.,Ltd 's competitive strategy by utilizing the knowledge of the strategic management.Then the author proposes some suggestions,aiming at providing guida nce significance and application value to enhance the company's market competitiveness and realize the goal of the company.