Research On Optimization Of Performance Evaluation Of Sales Staff In LC Communication Company

The communications industry development in China started late,in order to speed up the development of communications industry,many companies focus on the market development,while ignoring the internal management of the company,such as many companies lack of effective performance appraisal management.These issues are probably harmful to the development communications industry.At present,LC Company's performance appraisal is single in content,and also lacks of scientific assessment indicators.This paper combines the actual situation of LC Company to optimize the performance appraisal scheme of sales staff,aiming at constructing the appropriate performance appraisal system for LC Company,improving the enthusiasm and the work performance of sales staff.The paper reviewed and studied the relevant theory of performance appraisal,made a certain adjustment to the performance appraisal of the LC Company with considering its actual situation,which not only can enrich the domestic performance appraisal theory,but also keep a higher retention rate of sales staff to enhance the company's competitiveness.The research methods adopted in this paper are mainly the research method,the analytic hierarchy process and 360-degree performance assessing method.These methods are combined with each other to analyze the problems discovered by the research and improve the ability to solve the problem.The analytic hierarchy process used in the performance evaluation design can extremely avoid the deviation caused by personal subjective factors,and also made the weight of the indicators more convincing.During the indicators,complete the sales plan is the most important with the weight value of 0.405,followed by the recovery rate,the proportion of 0.225.The paper also added the excess sales plan rate as additional points,which not only can stimulate the enthusiasm of the sales staff,but also help to enhance their initiative to work.This paper also made a plan on the application of the performance appraisal system which can help sales staff better achieve their career planning,and then realize the LC Company 's development strategy due to the assessment results will be fed back to the salaries,promotion,training and continuous improvement,etc.