A Study On The Performance Evaluation Of M&A By The Optimized BSC

With the rapid development of our country's economy,real estate,as a pillar industry in our country,has continuously made great contributions to improving people's lives.Enterprise merger and acquisition is an effective way to increase enterprise competitiveness and optimize resources,which is also crucial to the real estate industry.At the same time,the comprehensive performance evaluation of real estate enterprises affects the development of enterprises and the national economy.Therefore,establishing a scientific and reasonable performance evaluation system at the same time of enterprise development has become an important issue in current research.This paper uses the research method of combining theory with case study,and based on literature research,makes a detailed summary and analysis of domestic and foreign scholars'overall evaluation of enterprise merger and acquisition performance,balanced scorecard,economic added value and its impact on enterprise performance.Firstly,this paper analyzes the current situation of enterprise performance evaluation model,proposes a performance evaluation model based on the balanced scorecard,and then adds the dimension of social responsibility on the basis of the traditional BSC and improves the performance measurement effect in financial aspects by using economic added value.finally,this paper designs a set of optimized balanced scorecard model to evaluate enterprise performance,taking into account both financial and non-financial factors,and embeds the dimension of social responsibility into the enterprise performance evaluation method of EVA-BSC integration,and uses the newly designed enterprise performance evaluation method of EVA-BSC integration to determine the weight of relevant indicators in combination with analytic hierarchy process and efficiency coefficient method.Five dimensions of performance research and evaluation are establishecd,including financial dimension,customer dimension,internal operation dimension,learning and growth dimension,and social responsibility dimension.the case part analyzes the comprehensive performance of Create China from 2013 to 2016 with nearly 24 indicators combined with the current corporate performance evaluation method of Create China,and makes relevant comparative analysis.The research conclusion shows that it is necessary to improve the performance evaluation model of real estate enterprises in order to scientifically and reasonably evaluate the performance of real estate enterprises and master the development of enterprises.Finally,based on a comprehensive evaluation of sunac's performance from 2013 to 2016,the paper puts forward suggestions such as attaching importance to the relevant integration work after mergers and acquisitions,and puts forward suggestions and prospects based on the improvement of the performance evaluation model and the relevant situation of the real estate industry.