Research On Marketing Strategy Of RL Intelligent Security Equipment Manufacturing Company

With the acceleration of global economic integration, and to protect public safety, the challenges of terrorism, countries have increased investment in the field of public security, which contribute to global security equipment industry in a short time has achieved rapid development. Our security equipment industry after years of development, has begun to take shape, the market competition is becoming increasingly fierce, and with the growing domestic and international market demand for security equipment, security equipment manufacturing company each according to their needs and adjust marketing strategies to better to win the favor of the market, achieve better development. In this paper, RL intelligent security equipment manufacturing company as the research object, study their marketing strategy.Thesis analyzed the theory of marketing strategy management, marketing analyzes RL macroeconomic environment, including policy, legal environment, economic environment, technology, social and cultural environment, then combined with the security equipment market analysis and forecasting, as well as competition for existing industry cases are discussed in detail, and then on the RL-internal environmental factors including the company's capabilities and resources were discussed, based on the above analysis and conclusions presented RL company marketing strategy.This article RL that the implementation of marketing strategy is a long term project, in the marketing process, it is necessary to market-oriented, always grasp the changing market demand, and second, to focus on sustainable development, ongoing marketing innovation. This work by the marketing plan, the company hopes RL in the actual course of business to take advantage of their strengths, improve and enhance the company's marketing management and practical marketing capabilities to increase market share and achieve greater development.