ZhengXiang Medical Equipment Management System Of Marketing Strategy To Improve

Since the implementation of reform and opening up, the western enterprise marketing theory and methods have been gradually spread and applied in our country, the majority of enterprises to adopt a way of imitation. Since entering in twenty-first Century, the marketing theory and practice have changed significantly. The first is the rapid increase in the e-commerce activities in the marketing, the business is to strive for the customer's fierce competition, reduce the cost and low profit sales will become the mainstream, the role of the sales staff is more prominent; second is the marketing concept of change, "all for customers, for all" become the brand of enterprise. The concept of medical equipment management system is a new industry which has been proposed by our company. It is a new industry which is also in the process of "feeling the stones". Through several years'development and the rise of domestic enterprises, the industry has brought about the competition.Firstly this paper describes the status of medical equipment management system, product advantage, industry status, the main situation of competitors, and the risk of the product and its countermeasures. The main problems are analyzed. Finally, according to the practical situation, this paper summarizes a set of practical marketing strategy and marketing strategy. The main product strategy, price strategy, marketing strategy and other aspects of the new business ideas and marketing strategy.From the reality, this paper analyzes the characteristics of medical equipment management system, not only the concept of medical equipment management system, the product function system is introduced in detail, according to the particularity of the product to develop a complete sales strategy. This product is for hospital medical equipment costs the loss of control of the professional products, in the perspective of medical equipment management system itself is a very unpopular in the industry, the relatively strong professional, product marketing also its particularity, so it is necessary to formulate the marketing strategy according to the actual situation.