Traditional Chinese medicine has a long history of thousands of years in our country,it is the precious wealth left by the ancients.Traditional Chinese medicine has made great contributions to the continuation of Chinese civilization.The efficacy of traditional Chinese medicine not only withstood the test of time,but also gradually confirmed by modern medical research.With the development of modern science and technology,the curative effect of traditional Chinese medicine is not only on the accumulation of experience,but also the effective components and molecular structures of many traditional Chinese medicines have been clearly studied.Chinese medicine has many incomparable advantages of Western Medicine.The development of traditional Chinese medicine industry can not only promote economic growth,but also contribute to the cause of modern medicine.Sichuan province is one of Chinese largest source of Chinese herbal medicines.There is a strong saying“no prescription without Sichuan,not medical science without Sichuan”.Bazhong is located in the northeast of Sichuan Province,is the development of the backward urban areas of Sichuan.Bazhong is located in the Daba mountain area of Qinling Mountains.The mountainous area is densely covered,the terrain is rugged and the land is flat,which is not conducive to the development of agriculture,but the unique geological and climatic conditions are very suitable for the growth of Chinese medicinal materials.Bazhong is not suitable for the development of agriculture,but it is very suitable for the growth of Chinese medicinal materials.Bazhong has always been an important raw material supply and export base in Sichuan.A total of more than 1500 kinds of wild herbs varieties,resources reserves of more than 100 thousand tons,some varieties of Chinese herbal medicines or the few,the rare species,these resources are potential capital for the development of Chinese medicine industry in Bazhong.This paper uses the SWOT analysis method,principal component analysis,location quotient theory,competitive advantage theory,using SPSS software,analysis of the existing research on Bazhong traditional Chinese medicine industry advantages and disadvantages,opportunities and challenges,and the professional of Chinese medicine industry in Bazhong City,the regional competitiveness,based on the existence of Chinese medicine industry in Bazhong the problems,and put forward the development strategy of Chinese medicine industry in Bazhong city.The full text is divided into six parts: the first chapter is the introduction,mainly explains the research background and significance,review of relevant literature at home and abroad,the main contents of the research and application of the research methods,innovations and shortcomings.The second chapter is mainly about the definition of the related concepts and the related theory of the article.The third chapter is the analysis of the current situation of Bazhong traditional Chinese medicine industry.The fourth chapter is the SWOT analysis of Bazhong traditional Chinese medicine industry.The fifth chapter analyzes the competitiveness of Bazhong traditional Chinese medicine industry.The results show that the development of Chinese medicine industry in Bazhong has obvious advantages of specialization,overall competitiveness,but because of the weak economic foundation,there is a lack of competitive advantage in the region.The sixth chapter puts forward the development strategy of Bazhong traditional Chinese medicine industry.The last part is conclusion and prospect. |