| In recent years,China’s economic situation continues to grow in a high growth environment,a wide variety of economic and economic situation,such as springing up after another.Insurance industry is the industry which has sustained high growth since China’s reform and opening up.Ping An Life Insurance Company in China is also one of the many fast growing insurance companies in China.The size of the premium ranked second in the country,the country has nearly 60 million people insurance agent marketing team,it is also the first introduced insurance agent training system of enterprise,and the industry was known for training communit y "Whampoa Military Academy".Therefore,in order to improve the insurance agent training system,this paper analyzes and makes a detailed exposition and description.Based on an overview of the current background of the insurance industry,this paper presents the significance and purpose of this study,and the training system at home and abroad are also described in this paper.And then of China Ping An Life Heilongjiang branch company training system organization structure,personnel structure analysis,a gent training course system,tutorial system of agent,agent training operation management from the analysis of the training on the branch of Ping An Life Insurance in Heilongjiang.The problems of the Heilongjiang branch of China Ping An insurance company are summarized.The problems of the professional spirit of the agent,the problems in the construction of the tutor team,the problem of the training model of the agent.And the reasons are analyzed: one is the environmental factors;the two is the industry factors.Therefore determine the solutions,to construct and perfect the Ping An Life Heilongjiang Branch agent company’s training system,optimizing curriculum system,optimize the curriculum in four production lines;the construction team of lecturers and training operation system optimization.Finally,the establishment of the effect evaluation system and the establishment of security measures.Through this study,we can find that: the optimization and improvement of the agent training can promote the rapid development of the company’s rhythm,and the rapid growth of.Through improving the training system,improve the quality and skills of agents,so that they fully realize their own value,but also contribute to the achievement of enterprise performan ce goals and rapid growth.Also for the industry’s other marketing system company staff training,provides a new way of thinking,but also have a certain reference and reference value. |