The Marketing Channel Optimization Design For Anhui H Company

The purpose of this study lies in: through the analyses of current situation of anhui H beer company marketing channels,marketing channels for system design,and explore the perfection of the specific countermeasures.Beer industry is the integration of the fast consumer goods industry in China is relatively fast and the system of industry,increasingly perfect channel construction and development,and has the typical characteristics.In 21 st century China beer market after several beer giant mergers and acquisitions,has been basically completed market integration.Capital strength in reshaping the industry at the same time,the channel construction and integration of the ability to change the enterprise integration process.This paper USES the case analysis,financial analysis,scheme and methods of game theory to explore anhui H beer marketing solutions and countermeasures.Marketing channel construction is an important work for beer company operation,through this study can have perfect market marketing theory,optimization of anhui H beer company marketing channel system,expand its marketing channel,enhance marketing performance,increase profitability,and to promote its sustainable development.Therefore,this research has important theoretical significance and practical value.This paper mainly through the market practice review,beer sales of real cases,beer distributors of actual investigation,summed up the current markets market channels construction key role for the beer market performance.In this paper,the application of research results will further promote the improvement of the market channels and anhui H beer company business performance improvement.