Study On The Marketing Channel Management And Marketing Methods Based On Xuji Group

With the trend of great changes in market competition, in order to improve the controllability of market resources, demands on business running becomes more profound and more detailed. Marketing channel is one of the important resources in business, so the integration of marketing channels is the main focus for enterprise. The emphasis of theoretical researches changes from the efficiency and effectiveness to the right and conflict, then shift to relationships and network-centric. In this paper, through study on the marketing channels and methods based on scientific management theory, particularly take XJ Group as the main case. First, it discusses the development of marketing management, including the process and reform. Then, it studies on the optimization of marketing channel and platform by combing the theory of key customer marketing and characteristics of industrial marketing of equipment manufactory. Lastly, it analyses marketing channels management in XJ Group in-depth. It describes the main points of marketing channel management and measures.