Strategy Study Of Shandong Province Traditional Chinese Medicine Industry Development Under The New Medical Reform

Since the 80 s of last century,China’s traditional Chinese medicine industry has been developed for a long time,and has become one of the most promising industries in china.Chinese medicine industry in the pharmaceutical production enterprises occupy a very important position in the international major pharmaceutical companies have invested huge assets of medicine research and development,so far the international drug and plant products market annual turnover of more than $60 billion,and the application scope of the traditional Chinese medicine usage is also year by year increase in the domestic field of medicine,the use of research and development of traditional Chinese medicine is not only the traditional industry of China’s unique characteristics and has great potential for development,China is in the world pharmaceutical market competitive advantage most likely national industry.In recent years,China attaches great importance to the cause of Chinese medicine,the central and the country has issued a series of policies including "the development of Chinese medicine" 13 th Five-Year "plan",to promote the development of traditional Chinese medicine and point out the direction of the development of Chinese medicine,the outline of strategic planning of the State Council issued "(2016-2030)" clearly put forward by.On 2030,Chinese medicine health service capacity will be significantly enhanced,has a synergistic effect,give full play to the core role in disease rehabilitation in the treatment of major diseases.Strategic position of traditional Chinese medicine industry will be significantly improved.In the last year just ended the 2016 Rio Olympics,acupuncture,massage,cupping therapy has become the world athletes movement to alleviate common medical means and the treatment of pain,so as to show a good image of Chinese medicine to the people all over the world.In addition,China’s pharmaceutical companies discovered artemisinin is Comrade Tu Youyou won the Nobel prize for her inspiration comes from Ge Hong "zhouhoubeijifang" are about Artemisia records out of research and development,this is the history of the development of traditional Chinese medicine on the milepost.The country is highly concerned about the development of Chinese medicine industry,after the new health care reform,the pharmaceutical industry in the manufacturing,distribution and sales of all aspects have undergone tremendous changes.For the Chinese medicine industry,this is not only an opportunity,but also hidden crisis.Therefore,whether in theory or in practice,in the context of the new medical reform,the development strategy of Chinese medicine industry has far-reaching influence.Shandong province is a big pharmaceutical Province in China,and the resources of Chinese medicinal herbs are very rich.The Shandong provincial government has issued a series of policy documents,including the opinions of the people’s Government of Shandong Province on speeding up the modernization of traditional Chinese medicine,and so on,so as to promote the healthy development of Shandong’s traditional Chinese medicine industry.The development of traditional Chinese medicine industry is a very important project.Under the background of today’s times,the opportunities and risks of the development of Chinese medicine industry coexist.How to more effectively grasp the opportunities and avoid risks is required to consider and solve the problems of Shandong Province Traditional Chinese medicine industry development,research status at home and abroad in the development of Chinese medicine industry and the new medical reform policy,this paper collects and studies the medicine industry in Shandong Province,the relevant information of the Lunan pharmaceutical group the focus,discusses the traditional Chinese medicine industry in Shandong province of the situation and development,at the same time,the development plan of the Shandong Province Chinese medicine enterprises and detailed analysis of the planning for the development of traditional Chinese medicine industry in Shandong province in the new medical reform of the environment,the development planning of Lunan Pharmaceutical Group in new medical environment.The main purpose of this paper is to study the new medical environment of traditional Chinese medicine industry development in Shandong,and provide theoretical support for its development strategy,provide a reference and basis for the new health care reform under the background of Chinese medicine industry development policy.