Study On The Development Trend Of Traditional Chinese Medicine Industry In Dongning City Heihongjiang Province

The Chinese herbal medicine industry is an important pillar of China’s national economy,an important industry related to the national economy and people’s livelihood,and plays a key role in promoting China’s traditional Chinese medicine cause.With the improvement of people’s living standards year by year and the general improvement of national health awareness,Chinese medicinal materials have become a part of life,and even go to people’s tables.From 2020 to the beginning of 2023,the three-year road of fighting the epidemic has made Chinese medicine famous all over the world,and the traditional Chinese medicine industry has ushered in rare development opportunities.In the report of the 20 th National Congress,the Party Central Committee pointed out that "promote the inheritance,innovation and development of traditional Chinese medicine,and improve the public health system." "Dongning City,Heilongjiang Province closely follows the leadership of the Party Central Committee,conscientiously implements the inheritance and development of traditional Chinese medicine,and encourages,supports and guides the traditional Chinese medicinal materials industry in Dongning City to move forward." At present,Dongning City is in a critical period of industrial development,and it is urgent to recognize the current situation of industrial development in Dongning City,clarify the development trend,find out the problems and shortcomings,and grasp the development opportunities.This paper will go into Dongning City,explore the development conditions of Chinese medicinal materials in Dongning City,systematically sort out the development status and characteristics of Dongning Chinese medicinal materials industry,find out the main influencing factors in the development process of Dongning Chinese medicinal materials industry in field interviews and questionnaire surveys through reading literature,conduct SWOT analysis of the main influencing factors of Dongning Chinese medicinal materials industry,find out its advantages,disadvantages,opportunities and challenges in development,and then use the analytic hierarchy method to conduct in-depth analysis of the main influencing factors in four aspects,such as advantages and disadvantages.The degree of influence of the main influencing factors of the development of traditional Chinese medicinal materials industry in Dongning was obtained.Using the Analytic Hierarchy Process(AHP)to conduct in-depth analysis of the main influencing factors of strengths and weaknesses,the weights within the strengths group(0.42),within the weaknesses group(0.12),within the opportunities group(0.38),and within the challenges group(0.07)were obtained.Subsequently,the intra group influence degrees of 16 main influencing factors on the development of the traditional Chinese medicine industry in Dongning City were obtained.The combination weights of the two intra group weights were combined to obtain the combined weights of each 16 indicators.Through the above research,the development of traditional Chinese medicinal materials industry in Dongning needs to expand its advantag es and seize opportunities.The government should continue to support and guide,increase financial support,and further deepen government-ba nk-enterprise-agricultural cooperation;In industrial development,we shoul d attach importance to the construction of our own industrial structure,conduct in-depth exploration of the industrial foundation,and improve o ur own constraints.At the same time,we should also strengthen the co nstruction of talent team,based on innovation,and create a new format of industrial development,so as to promote the high-quality developme nt of the traditional Chinese medicine industry in Dongning.