Current Situation And Countermeasures On The Development Of Tea Industry In Wencheng County

Wencheng of Zhejiang province in recent years,put forward a market-oriented,powered by technology,on the basis of resources,in order to benefit as the center of the tea industry development train of thought,take positive measures to promote the healthy and rapid development of tea industry.Wencheng tea industry as the research object,this paper through the analysis of industry present situation,points out the problems and countermeasures,in order to solve the bottleneck of current Wencheng tea industry development,make recommendations for the local tea industry development.Through the literature,describes the present situation at home and abroad and the tea industry in Zhejiang province,the comparison and analysis of the variety of Wencheng nearly 10 years of tea varieties,yield,area,processing,such as brand,enterprise and market changes.The main results can provide a reference for the increase of tea production,the increase of tea farmers in the region and the gain of tea enterprises,and provide a new way for the development of tea industry in Wencheng county.This paper analyzes the advantages,disadvantages,opportunities and challenges of tea industry in Wencheng county.(1)Advantages: superior climate conditions;good ecological environment;the land is rich in resources;the cultivated history is long,the industrial foundation is good;the development of tea bases and regional development proceeded steadily;the export of tea gradually increased;the science and technology promotion team is growing;science and technology popularization hardware facilities gradually improve;the market system was gradually improved.(2)Disadvantages: the brand is not well known and the market development mechanism is not yet formed;inadequate policy support;the production scale is small,and the specialists are small;shortage of tea processing capacity;the concept lags behind,the innovation consciousness is not strong;inadequate marketing and regulatory system;the cultural background of the tea economy is inadequate.(3)There are opportunities: there is a rich culture of tea;people's demand for tea has improved.(4)The challenge is to co-exist between market risk and natural risk.The paper puts forward the countermeasures for sustainable and healthy development of tea industry in combination with the actual situation of Wencheng county.(1)Cultivating brand-name products and fostering lead enterprises;(2)to increase the strength of the tea industry;(3)to develop a good tea garden and develop excellent tea;(4)to strengthen the transformation of the original tea factory and increase production capacity;(5)strengthening technology introduction and strengthening technical popularization;(6)to build a system of professional personnel training for tea industry;(7)strengthening the market circulation system and attaching importance to product marketing;(8)excavating the cultural background of the tea and adding value to the product.