Study On The Countermeasures Of Tourism Economic Development In Wencheng County Zhejiang Province

County economy is the important foundation of the whole national economy, and also the foundation of the state power. The Eighteenth National Congress of the CPC report stressed that to solve the issues relating to agriculture, rural areas and farmers is the most important work in the party, put forward the major tasks of the construction of a beautiful China, to realize sustainable development of the Chinese nation. The implementation of these requirements, the realization of the goal, need through the development of county economy to achieve. Developing County tourism economic, seeking the county society, population, economy, resources and environment coordinated and achieving long-term sustainable development of economic society, is the real practice of general secretary proposed "Lucid water and lush mountains are invaluable assets".Wencheng County is a county of Wenzhou City, Zhejiang Province, which is a place of rich in tourism resources, a good ecological environment, contain a great potential for tourism development. This article take Wencheng County tourism economy as the research object, by combining empirical analysis and normative analysis of research methods, analyzes the Wencheng tourism economic development condition and the existence question, proposed solution countermeasures and suggestions for. At present, Wencheng County economy development present out : the rapid growth of the number of tourists and tourism revenue, the gradually establishment of tourism planning system, the diversified development of scenic spots, the gradually improvement of tourism infrastructure and tourism brand image, and the strengthen support from government. But at the same time, it also has many problems: based traffic bottlenecks, tourist market focus on a small scale, tourism product system to be perfect, nearby tourist attractions not closely related, and the surrounding areas of tourism resources and products exist homogenization phenomenon such as. In view of the problems existing in Wencheng County tourism economic development, put forward to strengthen government planning, management, deepen the reform of the tourism system, accelerate the construction of tourism infrastructure, improve the tourism service function, increase capital investment, improve financing ability optimization design and development of tourism products, to create a global scenic, strengthen personnel training, improve the level of tourism security, enhance the tourism product marketing, shaping Wencheng tourism brand to promote Wencheng County Tourism Economic Development.