| With the rapid development of economy and society in China, tourist industry has got into a high-speed development period when people are no longer satisfied with material life and tourism has obviously become a indispensable part of their lives. Ecotourism, as a sustainable activities promoting harmonious relationship between humans and nature, is gradually accepted and recognized as a new way of travel.Wencheng is abundant in ecological tourism resources. It has beautiful landscape with green mountains and clear water. However, resources development and integration, along with the product packaging are not made full use of. Single tourism product, low level, scattered structure and lack of characteristic are relatively prominent which has not yet formed a core attraction of well-known tourist products and still in the early stages of sightseeing. Therefore, discusses the evaluation of ecological tourism resources of Wencheng County, Wencheng County Ecological Tourism Development Present Situation and ideas, focus on research and development of tourism products for the new era needs of tourists and tourist routes, to make it more suction force, "gold" has great economic benefits.This article briefly describes the background of the research on eco tourism from four aspects——the world, China, Zhejiang, Wencheng. From three angles about scientificly balancing urban and rural development, expanding effective investment, promoting economic transformation and upgrading of Wencheng, we demostrate the the necessity of developing the eco tourism, introduce the aim of developing eco tourism for Wencheng based on the related theory,and get to know the basic information of developing eco tourism of Wencheng,such as its regional background, society, geography, population, traffic, economy etc, by literature reading, field visits, questionnaires and other methods, The paper also studies the types of tourism resources in Wencheng County and find that it has many kind of tourism resources and the advantage resources are prominent. Besides the natural landscape and humanistic history are combined together. This paper emphatically analyzes the the present situation, problems, opportunities and ideas of eco-tourism development, and find that rich tourism resources has not been converted to the diversification of products. Its products are single and have no features.Besides the local market has not yet formed a reasonable product system. However, abundant tourism resources, and strong regional advantage lay a certain foundation of developing tourism products with a high-quality. Through the questionnaire of 200 tourists, the paper systematically analyzes the characteristics of Wencheng County Tourism market. According to the quotes of Wencheng tourists, we need further develop the brand of Baizhang waterfall, Tonglin Mount,Liu Ji Temple, and Feiyun lake. Since the visitors coming to Wencheng are middle-aged and educated well and they usually will not spend much time here, we develop five major brands of tourism products——Ecological tourism, cultural tourism, leisure, natural sightseeing. As the visitors do not want ot put up in WenCheng, we prepare the landscape park Classic Tour, forest health tour, Lake amorous feelings tour, drive getaway boutique tour for them. Visitor also can choose stay here for 2 or 3 days. We also proposed the idea of regional tourism line to further create features boutique tourist routes products. Finally, according to the problems of developing ecological tourism in Wencheng county, I put forward many suggestions from these aspects of strengthening the protection of the ecological environment, speeding up construction of the transport network and the key scenic sites, speeding up the transformation of urban tourism, accelerating the construction of ecological tourism products, integration of ecological resources,various funds and the propaganda, good packaging projects to the provinces for funds, the formation of bank financing Tourism Development Corporation. |
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