| "Nongjiale" tourism as China's 80 years of the 20 th century to began to rise in the tourism situation,it is not only to meet the needs of urban residents to return to nature,but also in line with the development of rural economic requirements."Nongjiale" tourism with its own unique characteristics,conform to China's basic national conditions,in a short period of time the rapid growth of the situation and the vast growth of space.Following the national " Nongjiale " tourism development tide,Zhejiang Province," Nongjiale " tourism in its unique way to achieve the economic,social and environmental benefits of the best combination." Nongjiale " tourism to farmers' means of life into a means of production,to find the first industry and the tertiary industry a new way;the industrial and commercial capital has a new use,and promote the efficient eco-agriculture and rural industrial upgrading;Civilized life of fresh air to the countryside,to speed up the process of urban and rural integration,but also to enable farmers to find a path of harmony between man and nature;to promote farmer prosperity,but also to farmers to recognize the "green mountains is Jinshan Yinshan" concept,Consciousness penetrates into the hearts of everyone.Based on the background of the development of " Nongjiale " tourism,this paper expounds the basic theory of "Nongjiale" tourism through the reference of literature reference and questionnaires,and draws lessons from the "Nongjiale" tourism operation in Wencheng County This paper analyzes the sustainable development strategy of " Nongjiale" tourism in Wencheng County by analyzing the tourism status of Wancheng " Nongjiale ".The paper analyzes the sustainable development strategy of "Nongjiale" tourism in Wencheng County by analyzing the social characteristics of the employees,the social characteristics of the employees,the tourists 'market structure and the tourists' satisfaction.Through the study,I found that Wencheng County," Nongjiale " tourism in a short period of time to launch their own brand,in the surrounding areas of Wenzhou and Zhejiang Province have a place,and government planning under the guidance of strong support,strengthen management and juice The original flavor of the country is closely related,but also there is a single tourism products,supporting facilities is not perfect,farmers operating capacity and other issues,therefore,Wencheng County " Nongjiale " tourism according to the local situation,and learn from other provinces and autonomous regions on the " Nongjiale " Tourism development of the valuable experience,put forward the cultural development of Wencheng County " Nongjiale " tourism development,tourism product design,management and other strategies. |
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