Study On The Present Situation And Countermeasures Of The Development Of Peach Industry In Qin'an County

Qin'an peach is the main producing areas of peach in Gansu Province,area,sale s and efficiency ranks first in the province.To the shape of the end of the body,the col or of tender meat tender,juice and more delicious,green nutrition is known for its exc ellent quality,Known as "Chinese fruit",Is very suitable for people to eat the characte ristics of fruit,is the pillar industry of Qin'an County,is the main source of income o f farmers.Therefore,it is of great significance to recognize the status quo,advantage s,disadvantages,opportunities and challenges of the development of peach industry,a nd put forward the countermeasures for the development of peanut industry.It is ver y important significance for the rapid development of peach industry.This article is based on the visit of peaches to grow farmers,sales market,proces sing enterprises,cooperatives,etc.The development status of Qinan peach was analyz ed in detail from the aspects of peach cultivation,technology support,policy suppor t,peach new sales mode,mining and expansion of industrial function.In this paper,SWOT analysis is used to analyze the advantages of Qinan peach i ndustry development: unique geographical advantages,peach quality advantages,bran d advantages,quality and safety advantages,market advantages,etc.Disadvantages: p each farmers are lack of scientific awareness,Agricultural infrastructure is weak,t he commercialization is not enough,the industrial chain is short,the degree of organiz ation of the sales is not high;Opportunities: the attention of local governments,leisur e and tourism Taoyuan favored,the tourism industry continues to develop;Challeng e: increased market competition,And the continuous improvement of storage standar ds,the face of peach exports.Based on the analysis of the status quo of peach industry development and SW OT analysis,the countermeasures of the future development of Qin'an peach industr y were put forward.First,the government to play its strong role and develop the ind ustrial management of peach;the second is to optimize the variety structure,Improv e market competitiveness;three is to strengthen the disaster prevention and mitigatio n facilities,in order to reduce risk production;four is to establish the quality management system of peach;five is the implementation of brand strategy,improve brand ef ficiency;six is to strengthen postpartum processing,processing And the extension of t he industrial chain;seven is to broaden sales channels.