Research On Development Strategy For MDJ Crane Manufacturer

The expansion of the urban construction, industrial development more and more quickly, starter become an indispensable tool of industrial development, ushered in the great development opportunities: but at the same time the market economy continues to improve,the emergence of a variety of domestic and foreign advanced technology and domestic enterprises also have mushroomed poured into, so that competition in the industry continue to increase.MDJ crane factory was established in 2000, its predecessor is a state-owned heavy industry machine building products manufacturing plant, with the reform of state-owned enterprises and the impact of market economy development,and then transformed into private enterprises, and focus on production lines to produce crane products. Its products has led prior to the domestic advanced level, from 2000 so far, after the automobile crane industry the whole process from beginning to the brilliant. At the same time, also witnessed the hardship with the development of the industry, has made great contribution for the manufacturing industry of our country. The key units of heavy machinery as a production in the province,as a city of heavy industry products manufacturing large taxpayer, from its inception, its products has been focusing on quality and brand,as many customers preferred object, but as the global economy market, with the inter industry competition is becoming increasingly fierce, the enterprise market share continued to narrow, from the leader in the same industry gradually decline. This phenomenon is caused by many reasons, the old history of debt,backward production equipment, lack of funds has become the cause of the development of enterprises. Coupled with enterprise management personnel, ideas, management methods,which resulted in the production and operation of enterprises difficult, difficult to achieve effciency. Only through the reform,the development of enterprises' strategic development goals,to open up a new path for the enterprise.This article from the introduction of crane industry overview, and from many aspects of the operation of the industry status quo and reasons, and then discusses the relevant theory of strategic management, and contact the actual business situation, and for the company's existing problems, combined with strategic management theory and industry characteristics and I in the enterprise for many years of practical experience,the whole range of solutions to solve the problems of the company strategy plan.