The Research On The Development Of Glowworm-Themed Rural Tourism Products Based On RMP Model

With the halt of the firefly Park and the fireflies made fly in recent years,firefly gradually is focused people on.However,urbanization process accelerated,environmental pollution has become increasingly serious.Therefore,there is a question how the firefly can be used into ecological tourism market to become the unique night tourism products.The village covers natural environment where Fireflies to survive,and occupy half of the country’s rural tourism market,where the tourism structure is single,night tourism product is rare,tourism products are hard to adapt to demand of the new market for rapid development and other issues.To produce a special theme of rural tourism products,to fill the gaps in rural tourism activities at night,to develop the rural characteristics,to impress competitiveness of rural tourism products,to shape the image of rural tourism area firefly theme and to promote the rural tourism industry continued to flourish is what we should seriously consider.Through reviewing and summarizing the literatures related to the subject that I do reseach for,the research status of firefly in nation and abroad is showed and the conception of the firefly landscape,rural tourism,tourism and night tourism products is discriminated.what’s more,the basic theory of the firefly theme of the development of rural tourism products,RMP(angpu)analysis theory,is gotten.The theory includes three parts,which are R analysis,M analysis and P analysis.R analysis is what studies the evaluation of resources and transformation of products.M analysis is to analyze the demand market of the firefly by big data survey of which includes the time,location,quantity network search for firefly and related news of the firefly and questionnaire on the internet which covers the cognition and affection of the firefly and the attitude of the firefly theme rural tourism.Finally,we summed up that the young has the more demand for firefly,commercial interests of the firefly is huge and market supply and demand is not in balance.through P analysis,we know the external environment,development ideas and connotation of the theme of the firefly theme rural tourism products.The risk analysis of firefly eco tourism is carried out by SWOT,finally,compare the Wuhan firefly Park and Xiamen firefly Park to find the way to avoid the risk of the so-called firefly theme park and put forward 3 kinds of management modes:the economic model of the ticket,the industry linkage mode,the mixed operation mode.At the same time,according to the problems of the firefly Park and the RMP model,4 strategies are put forward for the development of the theme rural tourism products:resource strategy,market strategy,product strategy,marketing strategy.