Study On The Rural Experience Tourism Products Development

Entered in the21st century,people have marched toward the age of experience economy.and the development of people’s living Standard and with the change of people’s consumption concepts,more and more people have been not satisfied with the travel mode of examing a thing hurriedly or like a hasty march only.at the same time,tourists’ needs for products changed from paying attention to material into spiritual sense.Tourism which is considered as a special life experience is a pure experience economy there is a natural linking between the rural tourism products and experience economy.The rural experience tourism combine the new needs of modern tourism with the traditional rural tourism.and give prominence to its recreation. In addition.the rural experience tourism matches with the rural tourism of national characters and combine the recreation, elegance and connotation together,thus it has become a high-end mode of modern tourism service which is very popular with tourists.Whatever is national then also is worldwide national tourism has a big potential because its uniqueness. Developping national tourism has a huge compact on increasing the regional economy and promoting the competitive strength of tourism. What’s more, It is propitious to the national cultural renaissance and rebuild.also enhancing the sense of national identity. She,one of the55minolities, is a shinning pearl of Chinese cultural treasure waiting for tourists to enjoy and experience.This is a study of rural tourism of She. This study is set in experience economy. And draw experience economy tourism experience,rural tourism. rural experience tourism and national tourism into the rural tourism development of She seeking for a new method of developing regional tourism of She.This study makes a tentative idea about the development mode and product design of tourism in She area, It also has a enlightening meaning to other similar regions which have relevant tourism development.