Development Of Rural Tourism Products Integrating Fenghuang Huaguoshan Tea Tourism Based On RMP Analysi

With the continuous improvement of tourist demand levels,the requirements for tourism products have also increased.Tourists prefer high-quality tourism products with cultural dissemination and connotation expression,and the requirements for rural tourism products are also the same.Feng Huang Hua Guo Mountain is a rural tourist attraction located in Tai’an Town,Wanzhou District.It has developed tea tourism products relying on a long history of tea planting.With the strong policy support of China’s industrial integration,the development of tea tourism is conducive to accelerating rural revitalization.This article uses literature research,interview,and questionnaire survey methods to analyze the resources,market,and products of Feng Huang Hua Guo Mountain from both macro and micro perspectives.It diagnoses the problems in the development of Feng Huang Hua Guo Mountain tea tourism products and proposes countermeasures and suggestions,in order to provide reference for the further development of Feng Huang Hua Guo Mountain tea tourism integrated tourism products.The following conclusions can be drawn through research:(1)Fenghuang Huaguo Mountain tea tourism resources are of high quality and abundant;(2)The integration of Phoenix Flower Fruit Mountain Tea and Tourism is still in the development stage,and the product portfolio is incomplete and insufficient to meet market demand;(3)The RMP Ump analysis theory is used to analyze and summarize the problems of the resources and market of Feng Huang Hua Guo Mountain,improve the product system in response to the problems,which is conducive to the "externalization" of Tea culture,and innovate the rural tourism product development mode of "tea tourism+",which is conducive to the formation of market-oriented tea tourism products.Through this study,we hope to find the most suitable product development method and targeted countermeasures for regional development.At the same time,we also hope to provide experience for the development of tea tourism products in other rural areas...