Tieling County Rural Tourism Product Development Research

As a new form of tourism, rural tourism has quickly developed in China. Rural tourism have gradually become a main way of short-term tourism. Especially after2000, the National Tourism Bureau and other relevant departments issued a series of policy and specific ways of implementation about development of rural tourism and leisure agriculture. Development of rural tourism is significant to promote the employment of rural surplus labor, increase farmer income, adjust rural industry structure, narrow the gap between urban and rural economy, promote the construction of new socialist countryside and construct the harmonious society. Tieling County has vast land and rich tourism resources. In recent years, the awareness of the county Party committee, county government on tourism development increases year by year, which provide objective conditions to develop rural tourism, change the urban and rural present situation, and promote the development of new socialist countryside. Therefore, the development of rural tourism in Tieling County has important practical significance.By drawing on research achievements at home and abroad, the article obtains theoretical support by accessing a large number of documents.Data on Tieling County township’s history and current situation is collected in this article, and field survey is used to study the development status of Tieling County rural tourism, at the same time SWOT analysis is applied to deep comprehensive analysis. Aiming to the many problems of Tieling County rural tourism development,for example, serious homogeneity of tourism product,lack of resources development, no extension of industrial chain, and low level of management services, the article synthetically analyzes rural tourism source markets of Tieling County, and designs a product pedigree of Tieling County rural tourism which is based on the principle of development of new tourism formats, building of new tour model, highlight of new landscapes and enhancement of new services.According to the status of rural tourism in Tieling County and product design principles, the product pedigree is comprised of village cultural tourism products, rural scenery tourism products, rural leisure tourism products, and rural service tourism products. The pedigree emphasizes on the character of village and original ecology. Finally, the article proposes some countermeasures and suggestions to promote Tieling County rural tourism development, which is beneficial to healthy and rapid development of Tieling County rural tourism.