The Research On The Operati On Mode Of Cross-Board E-Commerce Enterprises In Chinese Cosmetics Industry

In the case of the world economy growing sluggishly,China's total GDP exceeded 74 trillion in 2016,having become the largest economic entity in the world;the Chinese have had a deeper desire for beauty with the great improvement of the economic condition,the cosmetics market of China has reached RMB 222 billion 200 million yuan by the end of 2016,and the Chinese cosmetics industry with a long history has already attracted the attention of major capital.Furthermore,with the further promotion of our government to develop the"Internet" strategy,combining with the background of the rapid developent of global cross-border E-commerce,the Chinese E-commerce enterprises in cosmetics industry have unprecedented opportunities for development in a good external environment.Under this background,starting from the basic situations of cross-border E-commerce and cosmetics industry,this article will make some rational application research on the E-commerce enterprises of Chinese cosmetics industry,first of all,it puts forward the problems,then researches the problems,and finally puts forward the ideas to solve the problems.Firstly,I retrieve some information about the basic concepts through the school database system,carding the development history of E-commerce and cross-border E-commerce in China;secondly,look for the latest data on the development of cosmetics industry in China through the Internet,and combine the business mode of the three E-commerce enterprises that are Tmall,Xiaohongshu and JD,taking them as cases to comparatively analyze their performance and characteristics in the cosmetics industry respectively;lastly,point out the problems existing in the intersection of the whole cosmetics industry and the cross-border E-commerce,and put forward the solutions.It can be predicted that the cross-border E-commerce can bring new vitality to the E-commerce enterprises in the cosmetics industry,and how to find the most suitable operation mode for their own business in this blue ocean is an important part to determine the E-commerce enterprises in the cosmetics industry to maintain sustained and healthy development.This article adopts the methods of literature research,qualitative and quantitative analysis,comparative analysis and other research methods,to analyze the opportunities for the E-commerce enterprises in the cosmetics industry brought by the collision between the cosmetics industry and the cross-border E-commerce,as well as analyze the problems in the process.The author of this article hopes the research on the operation mode of cross-border E-commerce enterprises in the cosmetics industry based on the problems can provide countermeasures and suggestions for their development.