Basing On The Cross-border E-commerce Terrace Of The Research Of Operation Mode And Matter Of The China's Clothing Export Trade

Not only China is the important clothing production and processing base.With the development of the Internet and the rise of E-business,the cross-border electricity has been the important method of the Chinese clothing export enterprises.More and more garment enterprises begin to choose to use the cross-border e-commerce,simplify the export trade,reduce the cost of apparel industry,expand the overseas market,and win more customers.This paper uses the case analysis method,studied the clothing exporting trade of Light In The Box and Aliexpress,to illustrate the important role of Chinese cross-border electricity supplier apparel exports,and combined with the status quo of the development of Chinese clothing,analysis the questions in the process of developing crossborder electronic business of the clothing enterprise,such as products,cross-border logistics,supply chain,and other issues.Based on the research of Light In The Box and Aliexpress,it is suggested that under the cross-border E-business,China's clothing export enterprises should pay more attention to brand building,improving the service level of cross-border E-business,logistics channel upgrading,export market diversification,getiing more supporting policies,to promote the development of garment industry.