The Comparative Research On Development Mode Of Cross-Border E-Commerce In Anhui Province

Since the outbreak of the financial crisis in 2008,the global economic recovery is weak.The rise of trade protectionism,China’s exports are facing huge challenges.The traditional foreign trade growth slowed,Anhui’s foreign trade growth rate is decreasing year by year.Traditional foreign trade large orders,long-term orders began to gradually replace fragmented small and medium orders,short-term orders.The Cross-borader E-commerce of China has maintained a rapid growth.Comparing with the traditional foreign trade,the Cross-border E-commerce has fewer links,low cost,short cycle and other characteristicsin.The Cross-border E-commerceare arerecognized as an important trend in the development of China’s foreign trade.Our National advocacy to the Internet as a platform,and using the information technology to promote the upgrading,innovation and development of the system and mode.Hefei in Anhui,as the country’s second batch of the Cross-border E-commerce Comprehensive Test Area,the need to continue to explore the relevant policy system and management system.Promote Hangzhou model,create a "single window"integrated regulatory service platform,through innovative model for the development of foreign trade to provide new marketing channels.The development has a large gap between Anhui and the coastal areas of the Cross-border E-commerce,factors affecting the development mode are different.Through the analysis of the status of the province of Cross-border E-commerce,find the problems and the solutions,and puts forward some suggestions to optimize Anhui province Cross-border E-Commerce development model is the focus of this paper.Based on B2B and B2C,which are the mainstream developing mode of Cross-boarder E-commerce as the research object in this paper.First to understand the concepts and characteristics of Cross-border E-commerce,based on the comprehensive research on the application of the comparative advantage theory,the global value chain theory,transaction cost theory and industrial cluster theory,expounds the new comparative advantages of the Cross-border E-commerce from comparing with the traditional foreign trade.The Cross-boarder E-commerce in the global value chain link is less,low cost,short cycle,fit the national industrial transfer strategy,determine the Cross-border E-commerce has the characteristics of the times,in line with industry trends.Secondly,through the study of the status of foreign trade in Anhui,as well as ross-border E-commerce in the development phase,size and type of business,more objective understanding of the foreign trade environment in Anhui.Anhui’s product structure to labor-intensive,low value-added products,the need to vigorously develop the mechanical and electrical products and high-tech products.Again,through the understanding of the type of Cross-border electronic business platform and the advantages and disadvantages of platform,analysis of the development of the B2B and B2C mode in Anhui Cross-border E-commerce,expatiates the influence of mode selection factors include internal factors:the strength of enterprises and strategic planning,Cross-border E-commerce personnel,products and brands,and enterprise management ability;external factors:law and regulations,management mechanism,industry environment and market environment,so that Anhui Cross-border E-commerce development model of the internal problems and external problems.For example,Anhui province and Zhejiang Province,the cluster e-commerce industry group,Cross-border E-commerce enterprise,recognizing the larger gap that Anhui compared to the coastal developed areas.Finally,based on B2B and B2C two model as the core,expounds the development model of Cross-border E-commerce,optimal solutions of B2B model are:to enhance the competitiveness of products and promote the development of industrial clusters,strengthening brand building;the establishment of the policy environment,the introduction and training of Cross-border E-commerce traders,strengthen enterprise management ability under B2C mode.In addition,beyond the two models,the rapid development of the Internet,the boundaries between the development model becomes blurred,the model innovation will be required for the development of Cross-border E-Commerce.