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Research On Export Operation Mode And Optimization Strategy Of Cross-border E-commerce Enterprises In China

Posted on:2019-12-12Degree:MasterType:Thesis
Country:ChinaCandidate:Z JinFull Text:PDF
GTID:2429330572457488Subject:International business
Abstract/Summary:
In trend of economic globalization in our country started to join in foreign trade of international market.In recent years,the economic environment international is so bad,,our country export trade have been hampered,cross-border e-commerce has became new choice of SMES transformation.International making trade by Crossborder e-commerce,the process of foreign trade them can simplify,thereby saving more middle cost.Trough Cross-border e-commerce,SMES will give fair chance to compete,to make international market further,increase market share.In this condition,to occupy a space in market,the exports must choose operating mode suitable.It could make customer loyalty and enterprises enhance.However,by researching the choice of cross-border e-commerce,management decision of exporter has became important practical.Firstly,evolution of cross-border export combining,basic model and innovation modpaper introduces the characteristics and development status.Then it inquiries information of government agencies and business platform,in the mode selection objectively discusses them significance of each factor.According to the China's trade environment analyzes business mode practically.It for mode choice main factors affecting are business products,target market and logistics channel.With the cross-border business mode,the factors interact and inter-operate.They together work to promote transfor of enterprises.Regardless,in this form cross-border exporters,or enterprises expanding business,should weigh their own advantage to select pertinent operating mode.In the future,Chinese exporters will continue to seek new breakthroughs of cross-border e-commerce.
Keywords/Search Tags:Cross-border e-commerce, Operating mode, Exporter
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