Research On The Development Strategy Of Liuzhou Showfox Advertising Media,LED

The company’s development strategy,the company is based on completion of their individual organization,for the company’s growth and development of their own to carry out self positioning and development goals of the company,company development and other aspects of the management activities.The company’s development strategy management involves the environment analysis,the development goal formulation,the development strategy choice,the concrete implementation,the effective control and so on.As a fundamental platform for the development of the company,the development strategy is the whole process of the development of the company,it is essential to the development of the company.LiuZhou showfox advertising media,Ltd.established in 2006,registered capital of 5 million yuan,is a combination of traditional media and new media platform,to operate the outdoor media,new media,television media and marketing planning comprehensive regional based large-scale advertising media company,mainly engaged in outdoor media investment management,investment management,city LED outdoor color three categories of service brand.After years of development,The company has become the largest advertising media company of the middle region of GuangXi.In the context of the media industry as a whole,format transformation",As a media company with deep media industry,need to respond quickly to market changes,Therefore,it is necessary to make clear the company’s development strategy to guide the overall development of the company.In this paper,based on the strategic management of modern enterprises,resources allocation,target strategy,management strategy,market strategy,competitive strategy and other related theories as a guide,comprehensive analysis the company environment.The external environment for the development of company is facing the development of the political,economic and social culture,science and technology company;and business module,internal organizational structure,human resources,financial condition and environment;analysis of advantages and disadvantages,the development of the company will be combing machine model and threats by SWOT,on the basis of strategic goals and future the development of the company’s strategic choice,strategic focus,strategic steps,strategic control and strategic support for the formulation and implementation,in order to promote the company to stronger and higher.