A Study Of How The Environment Of Media Influenced The Strategy Of Advertising

The environment of media has changed and still changing. How to spend our budget of advertising more efficiently than before? We must find the way from the changing of the media. In this article, I want to give a clear description and analysis about the change of the media. How to complete a perfect strategy of advertising when we faced such trend? Chapter One introduce the research methods and structure. Chapter Two give a brief introduction in the change of the environment of media. Chapter Three focus on the influence of these changing. In Chapter Four, we discuss the variation of the model of mess communication. Chapter Five show us the strategy of Advertising we should use in nowadays. Chapter Six is the shortcomings of this article.