Shengshi New Advertising Media Company Dm Advertising Business Competition Strategy Research

At present all sorts of media into the explosive growth, the advertising industry at the same time swift and violent development, DM advertising as an advertising branch, also entered a period of speeding development. Yantai DM advertising company a lot, but everyone on the DM advertising industry understanding a different. As a while in Yantai the most professional DM advertising company, at the same time as a company’s shareholders, have the responsibility to the Yantai DM advertising industry research, at the same time on the company’s development especially DM advertising competition strategy to study, for the company to better guide in Yantai DM advertising industry contribute to the healthy development of their efforts. Based on the scientific development strategy as the guiding ideology, such as the use of SWOT tools, combined with modern marketing concept, media marketing theory, database marketing theory as the main theoretical basis. In Yantai, the business elite and middle income people in this special group of mining DM magazine market opportunities, and to develop the relevant operation strategy.First, the research background and shengshirixin media company’s development situation are described; second, shengshirixin media company DM advertising business development review; third,shengshirixin media company strategic environmental analysis; fourth, shengshirixin media company internal condition analysis; fifth, prime new advertising media company DM advertising business competitive strategy choice; sixth, shengshirixin media company DM advertising competition strategy implementation; seventh, Yantai DM industry general conclusions. In this paper, the new prosperity advertising company operating" xiaofeizhinan" DM advertising competition undertook strategic fixed position, strategy, measure implementation. To seize the Chinese DM development opportunities, promote the magazine in the Yantai local health development, creating the first brand of DM magazine in Yantai.