Analysis Of Property Advertising Marketing Strategy And Implementation Of The Path In The Context Of Media Integration

This article is analysis of property advertising marketing strategy and implementation of path in the context of media integration, mainly discussed in the context of media convergence property advertising adaptive innovation of marketing mode and operation processes. At present, property advertising market competition is fierce, the traditional model of property advertising development is difficult to stand out from market competition, so property advertising needs to seek new development space. With the development of media technology and the advent of the era of media convergence, some property advertising marketing strategy and the implementation path of innovation gradually emerging, this is the result of times development. Therefore, the discussion of property advertising adaptive marketing model and the implementation of the corresponding path is particularly important.In order to change the status of our country property advertising confusion at present, this paper puts forward the property advertising marketing tactics of integration of mass media and digital new media: Mainly through property advertising marketing theory and practice of applied research. Through the research and analysis show that the fusion of mass media and digital new media is Breakthrough of our country’s current situation of the development of property advertising in China.The integration of mass media and digital new media mainly strategy includes:Use of the new digital media public relations countermeasures and solve the problem of property advertising; Integration of property advertising and digital media create a sales force of property advertising.The marketing strategy of the implementation of the path, mainly import the property advertising into postmodern digital media, such as weibo, integrating and optimizing them to make it more created to adapt to The Times development mode of property advertising marketing. Due to the influence of the region, the difference in marketing concept and object, this paper proposed the views, ideas and specific application of techniques exist inevitable limitations, coupled with limited author level certainly exist some shortcomings. Research on the innovation mode of property advertising can stimulate the property advertisement of theory and practice, hope the research of paper can promote our country property advertising working towards science and the right track.