Media Advertising Communication Strategy To Build,

China telecom industry has been restructured at May 23, 2008. The pattern of the telecommunications market has undergone tremendous changes. China Telecom, China Mobile, China Unicom have all became integrated service providers. China telecommunications market completed the third leap, and the development of Shannxi Telecom is also faced with unprecedented challenges in the future. First of all, the image of the fixed-line providers of China Telecom inherent in the consumer mind need to be a new change, the important issues is that how to effectively use the media implanted the new image in minds of consumers at now.This essay attempts research direct marketing communication on the impact of mode of transmission, as well as generate new ideas from the perspective of communication studies, and enrich the theoretical system of the theory of interaction. The research of the China Telecom, at first, it can provide a new method of marketing communication based database and internet, and it is conducive to improve the effectiveness of dissemination; Secondly, recommending application of an integrated media strategy, and it is improve the scientific of dissemination; Finally, it is provide the new methodology and technology for the innovative marketing. The essay concludes development status quo, character and challenge of Shannxi Telecom, and deeply analysis media effects of direct marketing, On this basis, subdivides Shannxi Telecom communication market, and points out that high-end customers is the future development goals of Shannxi Telecom, and should be bundled products, provides the overall communications solution.This essay provides many constructive comments of direct marketing for Shannxi Telecom. At first, the overlap of media functions make the media integration. The media integration is the basis of the media strategy, and see a multi-faceted as the development trend. Open up new profit-oriented model. Secondly, Function of the realization of the media should be the starting point for the final audience, Improve the interactive and participatory. Thirdly, the media resources should improve the unique direction. Make the core media power. Fourthly, the media compensation make the advertising to creat a qualitative change again and again. Finally, the media personalized subvert the traditional idea of advertising. Given the "Public media" concept definition.