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Research On The Development Strategy Of Songyang Mountain Of Damu Tourism In Zhejiang

Posted on:2018-12-10Degree:MasterType:Thesis
Country:ChinaCandidate:Y Y LiuFull Text:PDF
GTID:2359330518956149Subject:Tourism management
Abstract/Summary:
Tea tourism produce accompany the development of economic society and high pursuit of quality of life.In our Country,the earliest tea tourism appeared in Taiwan,Also with the rapid development of tourism,Mainland tea tourism began to develop.Tea tourism development in China for only a few decades,But its development very fast,and brought the great impetus for the regional tea industry and the development of tourism.Tea tourism function is single from the beginning,Now it has been formed many functions such as participation,leisure and tourism.Ensure economic benefits while taking into account the ecological and social benefits.The development of the tea garden tourism has changed the original traditional farming practices.And promoted the development of tertiary industry,Thus accelerating the development of local urban and rural economy.Sightseeing tea garden is a kind of sightseeing agricultural garden,The development of sightseeing tea garden is based on tea resources.The creation of the ecological environment as the background.To sustainable development for the ultimate goal.Through the expansion of tea products marketing channels.Promote the development and innovation of tea accessories.Effectively extended to the restaurant industry,tourism and other tertiary industries.The development and of Zhejiang leisure sightseeing have a great advantages both in the development of the number and in the development of time.In terms of research,Mostly focused on the tea culture,Studied of landscape planning and design are rare.Comprehensive the above situations,I think it necessary to research on this subject.My paper has seven parts.The first chapter,Starting from the concept of sightseeing tea garden,spread studying of relevant theories.The second chapter,This paper elaborate the development status of China’s tea industry and Songyang county tea industry.The third chapter,List the development of domestic and foreign tourism tea garden,and summed up its development experience.The fourth chapter,Survey and analysis the tourist situation about Songyang mountain of Damu tea garden.The fifth chapter,Combined with the SWOT analysis method,analysis the development and construction of Songyang mountain of Damu tea garden tourism,advantages,weaknesses,opportunities and the of existing problems.The sixth chapter,Put forward the SongYang mountain of Damu tea garden tourism development strategy.The seventh chapter,Specific conclusions of this study are summarized as well as the outlook for the future of big wooden mountain tea garden.This paper propose the overall development strategy of SongYang mountain of Damu tea garden.Offer advice and suggestions to the mountain of Damu tea garden’ s development.
Keywords/Search Tags:tea garden, tourism, development strategy, agricultural tourism, Songyang county of Zhejiang
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