Research On Rural Tourism Development Of Songyang County,Zhejiang Province

Over the past 40 years of reform and development,China’s economic development has undergone earth-shaking development,and the tourism economy has also developed rapidly.It has formed a certain market scale in various tourist attractions.With the continuous enrichment and diversification of tourism demand,the tourist attractions in various places have also continuously developed continuous tourism products to meet people’s tourism needs.For example,under the rapid advancement of urbanization,there are some urban diseases in the city,such as declining air quality,car congestion,high work pressure and relatively small living space.People are eager to return to the countryside to experience the countryside under the intense and busy work of the city.The air and the environment achieve the purpose of relaxation and leisure.In this context,in recent years,the country has developed a large number of scenic spots with rural areas as tourist destinations,maintaining a rural atmosphere in the development of scenic spots,and providing accommodation,catering and commercial tourism and leisure activities for tourists.Travel demand for rural and rural life.After years of development,a large number of tourism forms with the theme of rural tourism have emerged in China,and people can fully experience the rural scenery in these scenic spots.Moreover,the development of such rural tourist attractions can not only enrich the tourist destination choices,but also promote the economic growth of the countryside and the environmental transformation of the countryside.It can also promote the protection of traditional culture in some traditional villages with special characteristics.This paper takes the development of rural tourism in Songyang County as the research object.Firstly,it introduces the research background and significance,and summarizes the research viewpoints of domestic and foreign scholars in the development and development of rural tourism.Secondly,it introduces the relevant definitions of rural tourism development.Characteristics,expounded the main theories of rural tourism development,including tourism product cycle theory,sustainable development theory,experience economic theory,industrial integration theory and tourism product marketing theory as the theoretical basis;then,introduced the development of rural tourism in Songyang County At the current stage and development stage,the development status of rural tourism in Songyang County is analyzed from the perspective of theory and practice.Furthermore,a questionnairesurvey was conducted among tourists from rural areas in Songyang County to collect tourists’ experiences on the development of rural tourism in Songyang County.After the questionnaire,the problems and causes of the current development of rural tourism in Songyang County were analyzed.Finally,the scientific and rational development,preparation for positioning the tourism market,and brand promotion were proposed for the problems existing in the development of rural tourism in Songyang County.Countermeasures and recommendations.It aims to promote the development of rural tourism in Songyang County and realize the sustainable development of rural tourism in Songyang County.