Research On The Development Strategies Of Coastal Rural Tourism In Cangnan County,Zhejiang Province

In recent years,the demand for leisure vacation products,eco-tourism products,and suburban tourism products represented by rural tourism has risen significantly.To help achieve Common prosperity through rural tourism revitalization,it will become the current main direction to simultaneously carry out the construction of beautiful villages and the development of rural revitalization industries.Accelerating the modernization of agriculture and rural areas is one of the major strategies that need to be implemented to build a well-off society in an all-round way in China.This paper takes the coastal rural tourism project in Cangnan County as the research object,and uses the methods of questionnaire and in-depth interview to deeply understand the current experience satisfaction of rural tourism tourists and the development of employees from the four elements of rural tourism,namely,"ecology,production,life and culture".Through the investigation and interview of rural tourism practitioners and rural tourism managers in villages and towns,it is found that there are some problems in the coastal rural tourism of Cangnan County at present,such as the low proportion of fishing tourism integration,the serious homogenization of rural tourism,the low degree of integration of local tourism projects and scenic features,the low degree of overall planning of rural tourism development,and the insignificant benefit effect of local residents of tourism projects.In view of the above problems,this paper conducts an in-depth study of the rural tourism development in Cangnan County at the current stage,combs the actual situation of the existing coastal rural tourism development resources in Cangnan County,and comprehensively analyzes the industrial advantages of Cangnan County,the problems of rural tourism development,the background of its own macro environment,rural tourism development planning,government investment and other aspects with SWOT-PEST analysis method.Based on the actual situation of industrial development and rural tourism resources in Cangnan County,the development strategy of comprehensively revitalizing the countryside and building beautiful villages was established,and the rural tourism development concept of industry orientation and integration of agriculture,industry and tourism was established.The targeted development countermeasures and suggestions were put forward to create new tourism brands,implement regional overall planning,and implement sustainable development measures of rural tourism Big data boosts rural tourism promotion and other four initiatives,and proposes safeguard measures from four aspects,namely infrastructure construction,tourism system product marketing and management,talent training,and income distribution.