Urban Tourism Competitiveness Analysis And Evaluation Research

With the development of urban tourism,urban tourism competitiveness study is becoming more and more received extensive attention of academia.This article selects the chongqing urban tourism as the research object,the factors affecting the city tourism competitiveness of many carried on the thorough discussion,according to certain principles to construct the evaluation of urban tourism competitiveness analysis model,and using analytic hierarchy process(AHP)method to chongqing,chengdu,kunming and guiyang four city tourism competitiveness evaluation,through the analysis,understand the advantages and disadvantages in the process of chongqing city tourism development,and finally puts forward some countermeasures to chongqing city tourism competitiveness of ascension.This article is divided into seven chapters:First chapter is introduction,mainly on the background of the research papers,thesis research ideas and methods,domestic and foreign research progress of city tourism competition are expounded and discussed;The second chapter,the basic theory of urban tourism competitiveness research,mainly elaborated this article research covers the basic concepts and theory;The third chapter of chongqing urban tourism competitiveness model building,the main design evaluation model of urban tourism competitiveness level;Chapter iv city tourism competitiveness evaluation system,on the basis of this model is to establish a set of evaluation index system of theory,and USES analytic hierarchy process(ahp)as the main method of evaluation of urban tourism competitiveness;Fifth chapter empirical research,the comprehensive evaluation of chongqing city tourism competitiveness,using the method described in the previous chapter,in turn,chongqing,chengdu,kunming and guiyang four city tourism competitiveness score,and it is concluded that the indexes scores according to the seating arrangement,so as to achieve the result of contrast;Chapter 6chongqing city tourism competitiveness gap,advantage and countermeasure analysis,according to the data and analysis results in the previous chapter,shortages and advantages of chongqing urban tourism is analyzed,and on the basis of the analysis on the tourism competitiveness of chongqing city puts forward some countermeasures of ascension;The seventh chapter research conclusion and prospect.