Construction And Application Of Evaluation Index System Of Electronic Commerce Enterprises In Chongqing City

In recent years, with the rapid development of Internet technology and the popularity of smart mobile phones, more and more local enterprises in Chongqing have joined the field of e-commerce enterprises. With the electronic commerce enterprises becoming bigger and stronger, and constantly expanding, e-commerce economy in Chongqing has developed increasingly to a important position. However, with the development of electronic commerce in Chongqing, the illegal operation, fake,shoddy, fraud, and other phenomena of e-commerce enterprises continue to occur and increase. How to better guiding the rapid development of e-commerce enterprises in Chongqing City has become a question worth consideration. Therefore, how to strength the Chongqing electronic commerce enterprise evaluation, especially to construct a scientific, reasonable, strong operation of Chongqing electronic commerce enterprise evaluation index system, to promote the Chongqing electronic commerce enterprise of scientific development, received more and more attention.In this paper, the research analyses e-commerce enterprises, the evaluation of e-commerce enterprise and the status of e-commerce in Chongqing. On the basis of the theory of economic management, the evaluation index system of e-commerce enterprises in Chongqing is putting forward. This paper uses hierarchy analysis method, seeking to design a set of detailed, scientific and operable Chongqing electronic commerce supervision evaluation index system, by using the index system, one by one assessment of Chongqing City, the existing e-commerce enterprises, in order to achieve the e-commerce enterprises in Chongqing City, effective service, to help enterprises to develop. In the index structure, according to the actual situation of Chongqing city of electronic commerce, using the analytic hierarchy process, the electronic commerce enterprise qualification, rewards and punishments, the level of technology, website construction, number of members, the number of businesses with e-commerce enterprises characteristic factors as indexes to construct objects, including 4 first level indicators and 18 two indicators of enterprise evaluation index, which is a selection of "the basic situation of enterprises" as the index system in a specific level of dimension index, evaluated from the five aspects of enterprise assets, enterprise management, enterprise employees and enterprise technology, enterprise brand, rich in dimension two is the selection of the index system; enterprise rewards and punishments "as the index system in one dimension index, to evaluate two aspects from the enterprise, such as enterprise award punishment; three Is selected regulatory situation "as the index system of a level indicators, specifically from the credit supervision, daily supervision, quality supervision, supervision of the transaction, network advertisement supervision, report complaints from six aspects to be evaluated; the fourth is" electric business website situation "was selected as the index system of a primary dimension index, specific from the website traffic, security transactions, electronic license, the membership of the website number, the number of merchant sites, five aspects to be evaluated. In determining the index weight, chooses the analytic hierarchy process (AHP analysis method, by seeking the Chongqing electronic commerce business advice, and absorb the experience and opinions of industry experts and applications based on pairwise comparison method the Chongqing electronic commerce enterprise evaluation index system, the importance of each index comparison matrix. In the actual operation of the evaluation, first determine the Chongqing electronic commerce enterprise evaluation index system of scoring rules, then to three e-commerce enterprises as an example, using the evaluation index system of then comes to the conclusion that consistent with the reality of evaluation results. Finally, according to the establishment of e-commerce enterprise evaluation index system, we try to construct the Chongqing electronic commerce enterprise management service platform system, realizing data sharing, real-time e-commerce enterprises scoring, rating and ranking, to the electronic commerce enterprise dynamic management services, helping enterprises to further optimize the development.