The Studies Of The City Travelling Industry Competition

The aims of this dissertation are to develop and improve competitiveness in applied theory system of the tourist industry, and to explore the methods of conducting tourist industry competitiveness analysis in different cities. By analysis the tourist industry competitiveness of the four cities along the Bohai Sea, a manageable new thinking and method will be provided to the tourist policy makers in these regions and other similar regions. Analytic Hierarchy Process (AHP) is adopted in this dissertation to define index weight. Arithmetic weight calculation average method is adopted to score the competitiveness of these four cities along the Bohai Sea. Tourist industry competitiveness of the cities along the Bohai Sea is searched combining contrastive analysis method, qualitative analysis method and quantitative analysis method.Firstly, tourist industry, industry competitiveness, city tourist industry competitiveness are defined respectively in terms of their concepts; the influencing factors to city tourist competitiveness are analyzed. Competitivene- ss theory, industry competitiveness and tourist competitiveness analyzing and evaluating models of some experts and scholar, both home and abroad are explored and research, a model of city tourist industry competitiveness evaluation is tentatively put forward.Secondly, through the establishment of city tourist industry competitivene- ss influencing factors analysis and evaluation model, an evaluation index system of city tourist industry competitiveness is structured from three aspects, namely, tourist industry competition achievement, tourist competition potentiality and tourist environment supporting ability.Thirdly, the tourist industry competitiveness of the four cities along the Bohai Sea are search in the AHP and arithmetic weighted calculation average method, indexes of various levels of the four cities are analyzed and researched horizontally, so that the influencing factors to tourist industry competitiveness can be searched out.And last, current problems of tourist industry competitiveness existing in these four cities are summarized, for all of these problems strategies in promoting city tourist industry competitiveness of the cities along the Bohai Sea are formulated in the way of strengthening thing regional tourist cooperation, improving the economic vitality, cultivating tourist talents, promoting sales drives and developing the tourist market.