Tourist City Brand Competitiveness Comparative Study

With the increasing development of urban economy, and the expanding of the city, urban subject caused extensive concern from all walks of life. With the development of the city, it influenced the population, economy, politics, culture, etc. Nowadays has already entered a city period. However the resource scarcity and urban problems appeared, the competition between cities began entering the city all aspects of economic and social development, paying attention to the cities across the country, to improve the urban competitiveness become the important way to attract scarce resource, city brand competitiveness becomes the core competitiveness of the city competitiveness. Therefore, this paper mainly studies the city brand competitiveness, and specific to the tourist city brand competitiveness, and with lijiang in Xishuangbanna for example, the paper from two aspects of qualitative and quantitative research of urban tourism system, in order to achieve promotion of our city brand competitiveness.Most scholars both at home and abroad were researched the urban brand and the urban competitiveness, and had a lot of valuable results. But the researches on city brand competitiveness are few, and do not make system and in-depth research. This paper just make up for a field theory research, and to lay a foundation for the after study and provide a thought.This paper is to study the method of qualitative research, combining with the quantitative research, through literature review method and theory method to collect all kinds of tourism city brand of material, using the marketing theories about urban brand competitiveness analyzes YunNan province. And using the analytical hierarchy process (AHP) to analysis city brand competitiveness, lastly gets the competitiveness of LiJiang and XiShuangBanNa's sorting.This paper, focusing on tourism city brand competitiveness research in three aspects:Firstly, the tourism city brand competitiveness based content, including tourism city brand competitiveness of the concept, characteristics and types, and to analysis and research these theories of system.Secondly, to structure the tourism city brand competitiveness model, firstly through structuring the city brand competitiveness model, then the tourist city with its unique tourism resources for urban brand products, based on the established models, tourism city brand competitiveness formed model, and the tourism city brand competitiveness index system.Thirdly, using the analytical hierarchy process (AHP) study to research the tourism city brand competitiveness of lijiang and xishuangbanna , according to the research results to propose the tourism city brand competitiveness ascension path.