Research On Marketing Strategy Under The Operation Mode Of “company + Family Farm” In Pig Raising Enterprises

With the development of economy and increasingly high living standards,consumers give more attention to the living quality and taste and then have higher requirements to the quality of the pork,which is one of the main consumption goods.However,economic development has some negative effects on our life causing environment pollution and threatening food security.Thus more and more people begin to care about the security of the whole process from breeding,sorting out to selling,and show interest in the ecologic,green and organic pork with high quality.In order to meet the different requirements,the business pattern of company-family farms is gradually popular in pig-breeding enterprises,which combine perfectly the modern administrative concepts with family farms on a large scale and breed pigs ecologically.The pattern is accepted by the consumers due to its nutritious healthy and unpolluted pork.The enterprises have more intensive competition between each other than ever before because most of them would like to adopt the pattern to conquer the greater market.How do the pig-breeding enterprises expand their market? How do they become better than others of the same type? The key is to make a breakthrough in marketing and to find out a distinctive and effective marketing pattern which is consistent with the company's operating goals so that the enterprises could be running stably and coordinately.This paper takes Guiyang XZY company as an example and put forward the new premium plan to market and give the direction to the company which can finally make the best of their advantages by studying the marketing strategies based on the this pattern and analyzing their typical problems found in marketing.This paper also combines the marketing theories and new economic situation to explore a new way to improve the enterprises' fame,product effect and final profits.