Research On Promotion Strategy Of Convenience Store In Gas Station In Sichuan Sales Company

The opening up of the refined oil market in China intensifies the market competition.in the mean time gas stations diversification got certain development in our country. This article in view of the situation of the oil business development at home and abroad, based on the related theory of marketing and combined with the gas station convenience store’s sales promotion strategy and practice at home and abroad, discuss China’s oil sales branch in Sichuan province "s sales promotion strategy.First analyzed the sales branch of China national petroleum corporation Sichuan gas station convenience store’s development and promotion of the status quo, and summarizes the current problems existing in the promotion. Secondly discusses the influence factors of the promotion strategy, according to the special case of Sichuan sales company, respectively internal factors and external factors. Internal factors including promotion idea, the enterprise management, staff, promotion, promotions and promotion effect, while the external influencing factors including the type of customers and consumers, buying behavior, social consumption psychology, convenience store’s location and marketing policy, etc. And compare the different promotional strategies, such as marketing, advertising, public relations,sales promotion.Discussing the advantages and disadvantages of these promotional strategies, as while the applicable scope. At the same time, based on different positions, different types of gas station convenience store and different types of consumer choose the promotion strategies and promotion combination. It is concluded that gas station convenience store should be according to the different geographical position.different types of gas station and the different of target customers adopt different marketing strategy and marketing combination. Finally, analyzing the optimal sales promotion strategy plan for Sichuan gas station convenience store sales company, including gas station convenience store’s sales promotion program, organization framework, the formation and the implementation of the strategy. Direct sales in Sichuan branch of oil gas station business, and give some reference for the similar enterprises to promote the development of convenience stores. Simultaneously expand the profit space of our country’s gas stations, improve Chinese gas station’s competitiveness.