| The strategies for the development of the enterprise can guarantee that it develops sustainably and outweighs other ones in the market competition. Its strategies will inevitably be adjusted as it grows stronger and more prosperous. In terms of telecoms companies, with the rapid upgrading of the network technology, the strategies will be adjusted in order to adapt to the changes of network technology, which may bring about a series of problems. Nowadays there are lots of researches on the strategies for the enterprises, while there are few researches on one specific telecom company.After ten years of rapid development, the Mobile Communication Limited Company in Heilongjiang province has developed slowly in recent years despite its leading place in all telecom enterprises in Heilongjiang whereas its rivals grow faster. It is evident what will happen to the company in ten years if the trend continues. Therefore, on the basis of the theory of PEST, the theory of Potter’s Five Forces and the theory of SWOT, the author first analyzes the current competitive situations that the Mobile Communication Limited Company in Heilongjiang province is facing. Then the author makes an analysis of the current situations.Finally the author puts forward the competition strategies that can meet its needs and some supporting measures.By the careful study on the competitive strategies for the Mobile Communication Limited Company in Heilongjiang province, the author develops an intelligent pipeline, open platform, cloud and other key strategies in the paper. Although they are developed according to the real situations of the Mobile Communication Company in Heilongjiang province, they may have the model significance in the process of making the strategies for all the telecom enterprises in China. |
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