Research On Competition Strategy Of Market Development Of Domestic Telecom Operators

Domestic telecom industry after a fourth restructuring in2008, obtained the rapiddevelopment of mobile communication industry, quickly entered the era of mobileInternet. After the mobile phone market after years of rapid growth, growth slowedsignificantly. Fixed-line market, has in a contracting state, a mobile phone and fixedphone market pattern has basically formed. Competition among operators, has risenfrom competing for new users to the mining stock and change management for users,and the high-end users for operators and maintenance become the most main task. Atthe same time, in the development of3g business, the traditional telecommunicationbusiness hard-hit, intensified market competition between telecom operators. On thepremise of high subsidies, big gift, high cost of doing business for telecom operators,the number of users and business income growth at the same time, it is lower andlower profit margins. Increment is not income, income not ZengLi situation more andmore obvious. How to develop high-end and stable customer base, at a lower cost forhigher returns is the goal of telecom operators in the chase.This article obtains from the analysis of data, collecting statistical data for nearly fouryears of domestic telecom market development. Through data analysis, this paperexpounds the development trend of telecom business. Proceeding from domesticactual situation three carriers, analyses and summarizes the domestic telecom marketand existing problems of developing traditional competition strategy, telecom marketdevelopment strategy in the new period are put forward. Based on this, demonstratesthe telecom operators and digital intelligence group cooperation constructionoperation enterprise private network, implementation is "part of the public net, it isthe local digital intelligent private network" is feasible. In further study of the telecomoperators and the qinghai oil field cooperative mode, on the basis of investmentbenefit analysis for the cooperation and development prospect. Through case analysisof the cooperation in the interests of both sides. Put forward the key points anddifficulties of cooperation and the influence factors of success and failure, and thecooperation development risk point and its control factors. Expounds the telecomcarriers in current telecom market fierce competition environment development andstable high-end users cooperate with enterprise group to realize complementaryadvantages, mutual benefit and win-win development strategy...