Study Of IPTV Development Strategy Operated By The Internal Telecom Operators With The Background Of Three-networks Integration

With the background of Three-Networks Integration,as a typical representative of Three-Networks Integration, IPTV must be the importance for telecom operators while response to market competition.At the mean time, internal telecom operators undergo the process of exchange to a service supplier of integrated information. How to keep the broad band market,develop IPTV and improve economic efficiency is the key point while internal telecom operators make the decision. However,the successful running of IPTV in the developed countries and regions worldwide, internal telecom operators reinforce their confidence on its function in the broad band market which brings most social effect and economic benefit.This thesis starts with the general situation of iptv, the foreign development situation, the experience and the enlightenment of the development process, by means of the study on the IPTV Industry Chain, business model, Competition phase, giving the internal telecom operators development strategy with the background of Three-Networks Integration.This thesis includes five chapter. Chapter 1 is about the background,summarize. Purpose of research.Chapter1 is about the IPTV development at home and abroad.Chapter3 is about the IPTV development operated by the telecom operator.Chapter4 gives the strategy.and the chapter5 is the termination.