Research On Competition And Innovation Of Huaan Securities Brokerage Business In Zhengzhou

Capital market is an important part of the implementation of the national important development strategy,is to promote reform and opening up and the national economic and social development important force.Along with the stock market is becoming more and more mature,the implementation of the floating commission system,combined with diversified businesses,the Internet finance,"invasion" of foreign securities companies and Banks to launch the emergence of a variety of financial products,such as growing competition based on commission battle between brokers,securities brokerage business is faced with unprecedented pressure of competition,upgrade transformation is imminent.Brokerage business innovation,can provide customers with diversified products and high quality service,at the same time can improve the securities company’s own competitiveness,so as to promote the development of capital market healthy.Huaan securities co.,LTD.(hereinafter referred to as " Huaan securities")is a gradually grow up with the development of Chinese capital market brokers,subject to approval by the China securities regulatory commission on December 28 2000,was registered.After ten years of steady operation and innovation and development,has become the domestic has certain business scale and competitive advantage of comprehensive securities company.This paper USES the securities market management and relevant theory of enterprise competition strategy,combined with the actual situation of Zhengzhou huaan securities brokerage business,in-depth analysis of the Zhengzhou huaan securities brokerage business of their own advantages and income changes,using the related data and information has made the objective evaluation.On this basis,from the commission rate of competition,competition environment,information service,stalkers competition from four aspects analyzes the competition situation of Zhengzhou huaan securities brokerage business,and discusses the innovation transformation of the feasibility and necessity of development of brokerage business in the future.Finally,put forward the safe securities brokerage business transformation of Zhengzhou innovation strategy,namely to improve the customer service mechanism to achieve investment consultant team to establish and to develop,promote thesales of high net worth clients and development work and strengthen customer service mode of commission management,profit diversification path and expand customer resources of "going out",vigorously promote the transformation of economic and business development.After research that: along with the development of Chinese economy enters the new normal,capital market increasingly competitive,securities business market economy must be due to the potential for,should be dynamic and potential for those routes,actively promote team building,profit model,marketing innovation,continuously meet customers a full range of service needs.Huaan securities Zhengzhou economic business with a strong representative,to research its business competitive strategy,the brokerage industry companies and other financial institutions the innovation and transformation of development provides valuable experience and practical cases.